Why New York is suing the world’s biggest meat company

From Vox

Quotes:

• Brazilian multinational JBS, the world’s biggest meat company, [..] in 2021 began claiming that it will achieve net zero emissions by 2040, promising in a full-page New York Times ad that it could serve up “bacon, chicken wings and steak with net-zero emissions.”
• New York Attorney General Letitia James has deemed JBS’s misleading promises serious enough to take the company to court. A lawsuit filed by her office last week alleges that JBS’s claim about emissions reductions is both unsubstantiated and unachievable — and that it may not only mislead consumers into buying its highly polluting products but could also “in effect, provide environmentally conscious consumers with a ‘license’ to eat beef.”
• Livestock is responsible for 57 percent of food systems emissions, or about 14.5 percent of all global emissions.

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Read the full post at Vox.